OIP and local partner prior to product introduction into the respective market diligently analyse, evaluate and map out strategy of product introduction into the new market.

This involves definition of target groups and demand, what steps are needed to create product visibility to the target group, logistics and marketing, financing, customer service, staffing and training, sales network, warranty and maintenance process, measures to optimize and maintain high- level customer experience, etc.

Additional and crucial element of the market entry strategy is to define market entry barriers and necessary measures to manage these to minimize project risks.

After market entry we focus on growth and improvement. Our basic philosophy is to achieve this through focusing on our customers’ needs. We additionally invest largely in continuous increase of visibility and accessibility throughout the local market.

At the same time we lay emphasis on streamlining our processes and developing our local personnel (multi-layered and continuous training) to excel in their operational fields.